Top 5 Virtual Fitness Programs in Netherlands Q2 2023

In Q2 2023, the top virtual fitness programs in the Netherlands showed varied performance across downloads, revenue, and active user metrics on a unified platform. Here’s a closer look at the trends for each of these leading apps.

Basic-Fit experienced consistent weekly downloads, starting at around 14.3K at the end of March and seeing a slight decline to approximately 9.2K by the end of June. The app maintained a strong base of weekly active users, ranging from 228.7K to 254.8K throughout the quarter.

komoot - hike, bike & run saw a significant increase in weekly revenue, starting at around $12.3K at the end of March and peaking at approximately $47.1K by the end of June. Downloads fluctuated, with a noteworthy peak of 14K in mid-May. Active users also increased steadily, reaching around 128.3K by the end of the quarter.

Strava: Run, Bike, Hike maintained a strong revenue stream, starting at $57.8K and ending the quarter at approximately $74.4K. Weekly downloads showed a gradual increase from 5.3K to 8K. The active user base remained robust, with numbers ranging from 188.9K to 230.1K.

AllTrails: Hike, Bike & Run demonstrated a significant increase in both downloads and active users. Weekly downloads surged from 2.7K at the end of March to approximately 13.8K by the end of June. Concurrently, active users grew from 10K to around 32.4K. Revenue also saw a sharp rise, peaking at roughly $10.2K by the end of June.

NN Marathon Rotterdam had a notable spike in downloads, reaching 56.5K in the second week of April, coinciding with the marathon event. However, downloads dropped significantly after the event, falling to negligible numbers by the end of June.

For more detailed insights into the performance of these apps and other market trends, visit Sensor Tower.